Inventory without overselling
Real stock across every warehouse, in one number you can trust. Bundles deduct their components, so you never sell a kit you can no longer build.
Inventory · Purchasing · Orders · Shipping
Stop overselling across your sales channels. Run it all from one screen.
Every channel pulls from one honest stock number — so you never sell a bundle you can’t build, and never refund an oversell again. Without the enterprise tax.
Built for owner-operators running 1–25k SKUs. Shopify live today · Amazon coming soon. No credit card — your stock stays untouched until you say go.
For DTC brands doing 50–5,000 SKUs across Shopify and wholesale. Not an enterprise ERP, not a spreadsheet.
Designed with US DTC operators running thousands of SKUs and hundreds of bundles across multiple channels.
Design partners onboarding now.
The 11pm problem
Two channels, one stock number, and no way to keep them honest.
Shopify says you have it. Amazon already sold it. The bundle on the shelf is missing a part you shipped this morning. So you reconcile by hand, oversell anyway, and eat the refund — every single night.
Oversold
You sold stock you didn’t have. Now you’re refunding a customer and apologizing.
Out of sync
Each channel keeps its own count. Reconciling them is a nightly spreadsheet ritual.
Broken bundles
Kits sell, but their components never came off the shelf. The math quietly drifts.
How it works
Buy it, hold it, sell it, ship it — one loop, one number.
Watch a single SKU travel the loop. The stock number stays honest the whole way around — nothing to reconcile by hand.
PO +500
BUY
Purchasing
HOLD
Inventory
SELL
Orders
SHIP
Shipping
Fulfilment writes stock back — the loop closes itself.
What it does
One stock pool. Every step of the loop.
Buy it, hold it, sell it, ship it — all from one source of truth. The numbers stay honest from PO to packing slip, with nothing to reconcile by hand.
Purchasing & POs
Raise purchase orders, track what is on the way, and receive against them. Suppliers and lead times live next to the stock they replenish.
Multi-channel orders
Orders from every sales channel land in one calm queue. One catalog, one stock pool, no spreadsheet reconciliation at 11pm.
Shipping & labels
Pick, pack and buy labels without leaving the order. Fulfilment writes stock back automatically — the loop closes itself.
Not another ERP. Not another spreadsheet.
The enterprise tax, refunded.
Odoo makes you hire a consultant. Generic tools make you babysit spreadsheets. Branchline makes the call for you — strong defaults, no implementation project, live the same afternoon.
NO CONSULTANTS
Get your catalog and store live in a day, with us — not a 6-week implementation.
NO OVERSELLING
Bundles deduct their components in real time. Sell a kit, and every part it needs comes off the shelf.
NO BLOAT
The six screens you use, not the sixty you don’t.
Pricing
Simple plans. No implementation invoice.
Join the founding cohort and lock your price for life.
Growth
For brands outgrowing the spreadsheet.
$399/mo
- One stock pool across channels
- Inventory, purchasing & orders
- Shopify sync — Amazon coming soon
- Bundles with component deduction
- Shipping & labels
Limited
Design Partner
Founding cohort — 4 seats.
$299/mo
locked for life
- Everything in Pro
- Lifetime price lock — $299/mo, forever
- A direct voice in the roadmap
- Hands-on onboarding from the team
Pro
The full back office, no caps.
$599/mo
- Multi-warehouse stock
- Anti-overselling cascade
- BYOC shipping
- Amazon SP-API — coming soon
- Webhook fan-out
- Audit log & reports
No credit card to start · Cancel anytime · Your data, exportable any time.
FAQ
The questions operators actually ask.
- Do I import my Shopify catalog?
- Yes — by CSV or a direct Shopify import. We pull it in read-only first, so you can review before anything goes live.
- How many channels can I run?
- Shopify today, with Amazon and more on the way. One stock pool feeds them all.
- Do I need someone technical?
- No. Strong defaults, no implementation project — and we onboard you hands-on, so most operators are live within a day.
- What if I already use Shopify?
- Branchline sits on top of your store — it doesn’t replace it. Your storefront stays exactly where it is.
- Will it touch my live stock?
- No. Everything stays read-only until you approve the sync. Your stock stays untouched until you say go.
Trade the 11pm spreadsheet for one calm screen.
Join the founding cohort, lock your price for life, and get a direct voice in what we build next.
No credit card. Your stock stays untouched until you say go.